How i helped Jagattravels.com from Rs 0/- to Rs 10,00,000 monthly in Online bookings
What started as a simple website to have an online presence back in 2012–13, now helps jagattravels.com (my brother’s car rental company based out of Jammu) generate almost 80–90% of their monthly revenue from online bookings.
Back in 2012, when we started i just helped him create a simple website the main purpose was to have online presence as i strongly felt back then also that it’s the convenience/ease of use that will drive users to book it online for almost everything we buy/services we use will be online.
Before taking a project or helping anyone with their online presence, first and foremost they need to have right mindset.
MINDSET
One needs to understand that your website and other social media handles are just like your physical office in e-world. You need to treat it with same level of respect and maintain them, spend money to keep them updated just like you change decor of your visit so that you presentable when someone visits your office, similarly anyone visiting your website or social handles will draw a picture of your company or entity based on what they see about you online.
I use to tell my brother and even now “Go and open your website everyday” just like you open your physical office. This helps you stay connected with your online office :)
WEBSITE
Building a website is just like a building an office, you need to hire professional to help you build it, don’t do DIY for your business it could be ok if you would building a hobby website but NO NO for your business website.
So in this case (luckily for my brother), my team (www.varshyltech.com) of professionals UI/UX expert and web developer, took this one and build out website.
Since our first build, back in 2012, it has gone through 3 or 4 rebuilds — remember in virtual world, everything changes so fast — technology, competition, user expectations and experiences. You need to keep your digital assets updated.
The search is ON…
We knew that people search on google for service like “car rental jammu” and what goes does is it shows you —
1- Paid Results — Ad words
2- Business Listing
3- Organic results
I wanted to make sure jagatravels.com should be on top of results for keywords (again you need SEO Professional help to identify keywords/key phrases) for both Business Listing and Organic results.
In my next story, i will explain how I worked with my team get jagattravels.com on top for all 3 parts of the search results. And with my brother for Customer Delight.